Monthly Archives: July 2011

LinkedIn

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Ok, I thought I was involved with social media.  I feel like I am so far behind.  I made a LinkedIn profile last year when I was in sales.  I only used it to look at people’s profiles before I had appointments with them so I could have a pretty good idea of what they were like.  I HAD NO IDEA HOW COOL IT WAS!  I thought it was only for fuddy-duddies, but I am wrong!  I love it!  I had to make a new profile and am going to test-drive this and start testing out all of the features.  I am just now playing with it so I don’t have any connections yet (sad day…but add me!).  Since I started this post, I have even started downloading the app on my phone…Which of course was prompted automatically because I confirmed the email on my Blackberry.  Oh technology…always connected. 

Love this link:  http://linkedintelligence.com/smart-ways-to-use-linkedin/.  This will definitely give me a good direction on my new social media outlet.

And this one:http://blog.guykawasaki.com/2007/01/ten_ways_to_use.html#axzz1TbgDi5tf.

I feel like I need to finish this blog before I start playing on LinkedIn because I have a feeling it’s going to absorb a lot of time.  I will be giving updates on how I’m doing!

Purpose Driven Campaign

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More and more, companies are jumping on board with purpose driven campaigns.  Companies have started to become more active (or more vocal) about green initiatives and what they are doing to give back to the community.  However, there can also be many cons to running one of these campaigns.

Pros:

Almost any attention is good attention.  When companies can get there name in the public’s mindset, they are more likely to be remembered and shared with others.  Purpose driven campaigns can push people to support the company just because they are involved in a good cause.  Let’s use TOMS for an example.  I would never spend $60 for linen shoes just because I thought they were somewhat cute.  However, knowing that my pair of shoes will allow somebody else to have shoes too pushes me to go ahead and buy them.  TOMS has even started a sunglasses line, http://www.toms.com/eyewear/, that does one for one by using the money to pay for glasses or even basic eye surgery.  While the sunglasses are more than I would ever pay ($135 for the ones I like if anybody wants to help myself and somebody else in need.  Haha) because I lose them, I know other people are tempted too because they know the purchase could benefit somebody else.  Customers are more likely to form strong ties with companies that share the same values as them. 

Cons:

While any publicity is good publicity, sometimes it’s a double-edged sword.  Often times, companies get involved with controversial charities.  Unfortunately, we still live in a world where people will not support companies that seem to uphold certain beliefs by which charities they work with.  Also, many companies get back-lash from not doing the support themselves.  Like the “Digital Death” campaign done by Alicia Keys, http://freshsqueezeddaily.net/?p=286, was focused on donations by her fans, yet not by herself.

Multi-Generation

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For my interview, I went to one of my closest friends and former co-workers. She is also part of the Baby Boomer generation and could easily be my Grandmother.

Being from generations so far apart (I am from the young end of Generation Y) we obviously have had very different experiences growing up. I have always had computers easily accessible to me and used it for my information. We had a huge encyclopedia set in our play room, but it was more for show than anything. I would go online to find out information or even Encarta, but never the encyclopedias. Joyce, however, did not even have an encyclopedia set to look at. Her learning was all done in a traditional school setting. Using the, http://www.fdu.edu/newspubs/magazine/05ws/generations.htm article, I do agree on some of the workplace characteristics. Showing similarities, Joyce and I are both team players and like to participate in decisions. Unfortunately, I know that she has little balance with her work and personal and works just for the paycheck. I, with the rest of my generation, feel like we can get the paycheck and also find a lot of fulfillment and personal gain out of our positions. I have left well-paying jobs because I did not feel satisfied at the end of the day. I know a Boomer like Joyce would never do that. With communication style, Joyce usually wanted to communicate face to face with whoever she was speaking to. I, on the other hand, will just send a message and assume they will read it. Joyce is motivated more by money than I. Of course I know that money is important and I have had to work very hard to get it, I also strive for the ability to work with other people that are “bright” and “creative.”

When using social media, Joyce and I have pretty similar thoughts but she does not realize just how much social media has to offer. I have grown under the impression that the Internet is FULL of an over-abundant amount of information. Joyce is still pretty limited because of what she has been exposed to. In the doctor’s office we worked at together, however, we agreed that social media was not the best option. We worked at an Internal Medicine clinic in Stillwater, Oklahoma where very few of our patients had even used a computer. I remember a student; essentially he was an intern, trying to talk to us about the benefits of a website and online advertising. Unfortunately, even after many attempts and way too much money, the physician decided to pull the plug because he finally realized that our patients just were not affected by it

Online/Offline Media

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http://www.charlestonparksconservancy.org/

http://www.womma.org/casestudy/examples/create-an-evangelism-program/charleston-parks-conservancy-b/

I LOVE this idea!  I wish all towns had a website like this to allow the community members to help out with parks.  I like that it shows upcoming events and is well organized.  I do wish they were a little more active in their blogs…They seem to get the ball rolling for a few days and then slack off for a few weeks.  Even beyond the website, “Park Angels” can wear attire purchased from the website.  The site was meant to create a raised awareness about the parks and it seems to be doing that.  The site allows a simple way for people to feel connected and make their city more beautiful at the same time.  To futher increase their presence, I hope they have information present at all of the parks directing people to the website.

http://www.randombuzzers.com/

Randomhouse Buzzers is a website geared to the teen reader.  It gives them an outlet to discuss books with other people their own age and, in many cases, talk with the author.  Random House knew that more and more teens were spending their time online and wanted to focus on that.  Following this direction, they created an online community just for the teen readers.  Creating a dedicated community, Random House was able to get teens to feel like they could spend their leisure time online talking about reading and writing.  The site also gives them sneak peeks and interactive games of upcoming books and movies.  I think it’s a great way to capitalize on the social media market since the younger generations are more likely to grow up with that exposure.  They could probably expand their audience by trying to get into the schools with a more physical presence.  Rather than just having authors speak on their site, maybe they could have readers submit blog posts competing for their school to get a special appearance.

http://overtonecomm.blogspot.com/2008/04/case-study-roi-of-social-media-campaign.html

The Sea World case study was a somewhat different spin on social media marketing.  Similar to the others, it was trying to get buzz before the ride opened but focused on a market that I was a little thrown off by.  When I think Sea World, I think families instead of adventure seeking roller coaster riders.  Sea World realized this was the perception too and wanted a campaign that would bring in different crowds than they were used to.  I’m glad they chose that market, however, because it seemed to pay off for them by reducing costs compared to television and increased revenue.  By taking advantage of bloggers that were fans of roller coasters, they knew they could create a pretty strong buzz early on.  Even after the blogs were busy talking about Journey to Atlantis,  they continued to follow up with more traditional tactics such as a media day.

For all three campaigns, I think they all created a presence with a target market that they might not have been able to reach before.  By allowing viewers to further participate in park clean-ups, book suggestions, and riding a new roller coaster, they were able to further strengthen the bond with their customers.

Video Statement-Social Media

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Social media continues to pick up momentum and I cannot think of anybody that is not affected by it in one way or another.

Thinking of even how social media has changed in the past decade, who knows where it will be in another decade.  We are living in a time where just being “up to date” is no longer good enough.  People need to be ahead of the game to keep up.  As social media continues to progress, companies and individuals will be finding new ways to connect that we never even imagined before.  Look at websites like Skype.

Videos:

http://www.youtube.com/watch?v=FeB-2Nf8fnU

http://www.youtube.com/watch?v=mgp7GwHxV14&feature=related

http://www.youtube.com/watch?v=KOYbnbXHR6U&feature=related

Articles:

http://www.bausermangroup.com/featured-post-3/social-media-don%E2%80%99t-be-left-behind   (I particularly liked the second paragraph on this one)

http://www.briansolis.com/2011/06/this-is-a-time-for-leaders-to-lead-not-react/

http://thenextweb.com/socialmedia/2011/06/14/whats-next-in-social-media/

Tofu

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Ok, I have to admit, I was dragging my feet on this blog.  I have never done a blog before.  I have read plenty, but never took it upon myself to create one.  People who know me well know I always have more than enough to say, but for some reason I never deemed it appropriate for the Internet for just anybody to read.  Either way, looks like I’m here whether the World Wide Web is ready or not.

Like most people, I ended up being stuck on deciding what my first post would be about.  Do I want to talk about the Casey Anthony trial?  Do I want to talk about the adorable puppies I have waiting for me at home?  My need for a pedicure asap?  Instead I decided to do what I typically do.  Ask somebody else.  I am an extremely indecisive person and usually do not make a decision on my own and this was no different.  Immediately, I texted my friend Max (or Simba! as he is referred to in my phone).  Max and I are unusual friends.  We met when I was attending school at Oklahoma State because we lived on the same floor.  He is a total opposite of me in almost every shape and form which is why I adore him in a strictly platonic way.  The text literally said, “Oh and do me a favor-say a word.  Just any word.”  I braced myself for some crazy physics term I do not know and I get the text back…Tofu. 

Really, Max?  Tofu.  Ok, well that is what he said so that is what I will go with.  Odd how I was talking about tofu at work yesterday.  Tofu is one of the many foods that are misunderstood.  Tofu has no real flavor to it.  It absorbs whatever it is seasoned and cooked with.  Plain and simple.  I know a lot of people mostly dislike it for the texture, but again that can be altered.  Then I started thinking…we’re all pieces of tofu.  We have the capability of absorbing everything around us like information and culture to make us “taste better.”  We start out completely bland and plain, but our experiences are the seasonings that make us better.  We can morph ourselves in ways that aren’t expected just like how tofu can be used in everything from entrees to desserts.  If we do not soak everything up that we are given, we are left with no flavor and are nothing more than an unseasoned chunk of tofu.